• Flower Festival 2024

The 'Madeira Flower Festival 2024' officially kicks off on May 2nd at 18:00 in the Central Square (Placa Central), Avenida Arriaga in Funchal's centre, with the theme 'Madeira, the magic of flowers'.

The Madeira Flower Festival is an extraordinary occasion where families and communities come together to celebrate spring. To mark such a momentous occasion and capture the magic of Madeira’s flowers, the flower festival will run from May 2nd to 26th and promises to be a remarkable event. As always, it will combine festival traditions and much-loved attractions including the flower carpets displays along Avenida Arriaga, living statues, a fantastic array of kiosks selling flowers, embroidery as well as traditional food and drinks.

Avenida Arriaga's central square (placa central) will host the Flower Market, which will have 17 stalls, as well as the IBVAM pavilion at Praça do Povo, along with the Flower Pavilion. The Flower Market opening hours are from 10 a.m. to 10 p.m. on weekdays, and from 10 a.m. to midnight on Fridays and Saturdays.

The Palheiro Gardens Golf Classic Tournament will be held on May 3rd and 4th.
On Saturday morning on the 4th May, the Children's Parade takes place, in which children wearing their beautiful costumes parade from Avenida Arriaga to Praça do Município, each carrying a flower, which will be used to create the Wall of Hope. Afterwards, there is a children's show.
The dazzling and kaleidoscopic Flower Festival Parade on the 5th May explodes into life as the decorated ‘flower floats’ captivate audiences far and wide. The parade will take place at Avenida do Mar on Sunday afternoon, which will be showing live on our Funchal Marina Live Webcam. This is a much loved and eagerly awaited event for locals and tourists, many of the troupes who take part have taken months to perfect their routines and create their lavish and intricate costumes. It’s recommended that you get there early, reserved seating for the parade is limited, and tickets are available for purchase along the parade route or purchase your tickets early from the tourism office (more details are provided below). Another popular attraction is the Flower Exhibition and Workshops at Praça do Povo Pavilion. The sheer magnificence of the flower arrangements inside is breath-taking, and alongside which competitors from both the professional and amateur flower arranging competitions will display their formal arrangements.
The Madeira Flower Classic Auto Parade takes place on the 12th of May from 16:30 to 17:30 p.m., departing from Avenida Francisco Sá Carneiro, Avenida do Mar, and das Comunidades Madeirenses.
The Madeira Flower Collection (Quinta Magnólia) on the 18th and 19th May aims to promote the regional fashion sector and established fashion designers by showcasing their 'flower' themed creations in the gardens of Quinta Magnólia. Ten exhibitors will be presenting three of their floral themed designs on the catwalk. After the show, their costumes will be on display to the public until the end of the festival.
And of course, the festival would not be complete without the glitz and glamour of the Madeira Classic Car Revival on the 24th and 26th, where hundreds of beautifully preserved cars, motorbikes and bicycles will be on display. Keeping in theme with this year’s fashion parade an additional ‘Best Epoque Costume’ category has been added to the event.

Flower Festival Programme

For tickets
Tickets are also available at the Tourism Office on Avenida Arriaga and the following associations:

Associação de Animação Geringonça
Filipe Gonçalves - (+51) 916361704
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Retoiça – Associação Cultural, Desportiva e Recreativa
Sérgio Teixeira – (+351) 966136398
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Associação de Batucada da Madeira
Eugénio Rodrigues – (+351) 965077816
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Associação Fitness Team
Carina Pestana – (+351) 966255206
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